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| Abstract title: |
The role of marketing in income generation: two case studies |
| Author: | Rachel Wilshaw |
| Issue: | Vol. 1, Number 3 Autumn 1991 |
The author describes two income-generation weaving projects, in Thailand and in Indonesia, both of which have had involvement with Oxfam Trading. She attributes the success of the former to sound marketing, confirming demand for reasonably priced quality products. The Indonesian project has failed primarily due to a lack of investigation of potential commercial markets.
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Editorial 
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