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Abstract title: Leading learning and change from the middle: re-conceptualising strategy’s purpose, content, and measures
Author: Colin Beckwith, Kent Glenzer, and Alan Fowler
Issue: Volume 12, Numbers 3 and 4 - 2002

When implementing a transformational global vision and mission, three problems typically confront international NGOs: aligning different levels of planning and strategy; balancing global analysis and priorities against local realities; and identifying measures that both indicate progress and promote and encourage innovation. This article reports on the efforts of CARE International’s Latin America Regional Management Unit to address these problems by introducing ‘reversals’ to common strategic planning principles and processes. It shows middle-managers in NGOs how they can lead ‘from the middle’, and considers ‘the region’ to be the nexus enabling an organisation to change and learn across multiple hierarchical levels.

 

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