This paper explores some of the reasons for the failure of the international community to act decisively in preempting the 1994 genocide in Rwanda. These are rooted both in long-distant history and in the dynamics of post-Cold War international politics. Drawing on a decade of experience in Central Africa, the author looks critically at the widely accepted explanations of the genocide and its aftermath as `simply tribal fighting', and considers the role of external agents - journalists and aid agencies alike - in fostering this view.