Markets and businesses are undergoing major changes as globalisation deepens. Pressure from diverse social groups, both environmental and economic, is changing the operating environment. Many corporations are interested in devising social-responsibility strategies, both as a response to outside pressures and in their own interests. Against this background, this article considers the case of Inditex, a company based in Galicia, and the ‘harassment’ to which it was subjected by Setem, the Spanish chapter of the Clean Clothes Campaign (CCC).
