The author describes the evolution of the garment-manufacturing sector in the district of Totonicapán in the Guatemalan highlands, an area long associated with weaving and related skills. Producers have been shrewd in finding ways to take advantage of changes in the global economy, for instance by importing cheaper fabrics from Asia to reduce the cost of the final products. Producers have thus been able to exploit the domestic and regional market niche for lower-cost garments than are available in the department stores, adapting their output to respond to fashions and trends.