PETRRA was an agricultural research-management project which used a values-based approach in project design, planning, and implementation. Through an experiential learning process, agricultural research and development (R&D) institutes, NGOs, private agencies, and community-based organisations rediscovered and improved the understanding of their strengths in meeting development commitments. The project successfully showed how values-based research can meaningfully be implemented and a sustainable pro-poor impact achieved. pp 619-626