Natural chewing gum or chicle represents just 3.5 per cent of the total chewing-gum market, which is dominated by synthetic chewing gum made from hydrocarbons. However, recent interest in sustainable livelihood strategies has opened up opportunities for enlarging chicle commercialisation for what is still a small, niche market. The production of chicle can serve to strengthen forest conservation, and provide regular employment to those dependent on forest products, as part of a range of sustainable forest activities.