Home ›
Business links through NGOs: an Indian experiment in rural development
A case study is presented of the Self Employed Women's Association (SEWA) in Gujarat, India, which has taken on responsibility for providing marketing support to the Development of Women and Children in Rural Areas groups in the Banaskantha district. It is the first time a voluntary organisation has been involved directly in business activities in an open market environment. A brief introduction of the SEWA experiment is presented, followed by a discussion of the group process in marketing; links with external agencies are presented, and some lessons are noted. Abstract supplied by kind permission of CABI.
Author:
Issue
Guided search
Click a term to initiate a search.
Content type
- Abstract (1433)
- Book review (603)
- Book (20)
Keywords
- Aid (493)
- Civil society (621)
- Conflict and reconstruction (174)
- Environment (164)
- Gender and diversity (394)
- Globalisation (165)
- Governance and public policy (418)
- Labour and livelihoods (318)
- Methods (460)
- Rights (295)
- Social sector (259)
- Technology (81)
Regions
- Arab States (28)
- Middle East (4)
- Oceania and Japan (31)
- Central and Eastern Europe and the CIS (32)
- East Asia (96)
- Latin America and the Caribbean (204)
- North America (35)
- South Asia (202)
- South East Asia (17)
- Sub-Saharan Africa (354)
- Western and Southern Europe (45)