Achieving behaviour change: Three generations of HIV/AIDS programming and jargon in Thailand

NGOs have played an important role worldwide in trying to prevent the spread of HIV/AIDS through achieving behaviour change. NGOs have often been at the fore of innovative changes, influencing government and international programming activities. This paper identifies and analyses the evolution of the HIV/AIDS programmes of one NGO in Thailand over a period of ten years. Three generations of programming are identified both through distinct approaches to this area of work, and also by the changing jargon describing the people the programmes are aimed at.