Campaigning: a fashion or the best way to change the global agenda?

NGO campaigns have become increasingly high profile in recent years. Three contemporary examples are critically examined (Brent Spar, landmines, and international debt), both in terms of the various ingredients behind their success, and in relation to their real significance and long-term impact. The author looks at the trade-offs, challenges, and opportunities for NGO-sponsored campaigns within a changing political order and in the light of the potential offered by New Media. This article is freely available as a chapter in Development and Advocacy and in Debating Development: NGOs and the Future.