Africa Rice Center (WARDA) facilitated the development and translation of 11 rice videos. From 2005 to 2009, WARDA partners translated them into more than 30 African languages. Open-air video presentations enhanced learning, experimentation, confidence, trust, and group cohesion among rural people. The videos strengthened capacities of more than 500 organisations and hundreds of thousands of farmers. WARDA's integrated rural learning approach also helped women to access new markets and credit.